Sajan Raj Kurup Blogs

In marketing, the consumer base is divided into segments. Segments that help brands to sell their products to different pockets of people seamlessly. One segment of the market which is often overlooked and underdeveloped is Women. This might be surprising because women make up almost 50% of the market. Companies often consider women in a homogenous group with predictable behaviors, but that is far from the truth. It is important to think of women as individual buyers. Women make the major decision in a household, they influence at least 80% of all household  spending's . So it is of course profitable for companies to focus their efforts towards a female-centric audience. Above all else, what female consumers really want is to build a relationship with the brands they use. Companies should gather intelligence and personalization tools to target female consumers with specific messages to help build these relationships. Women often do extensive research before buying a product, so by ...

Ventureland  Asia, the Mumbai-based Investment advisory firm has recently announced its acquisition of the controlling stake in  MW.Com  India Pvt Ltd (MIPL), The publisher of magazines like Rolling Stone India and Man’s World (MW).      Ventureland  Asia’s Founder  Sajan Raj Kurup  announced on the 6th of September 2021 the acquisition of MIPL, which was previously owned by the publishing company Spenta Multimedia. Kurup, in a statement, said that  Ventureland  Asia plans to use its strong presence in areas of marketing, brand building, visual communication, and new-age technology to chart an omnichannel digital-oriented growth strategy for Rolling Stone India and MW.     MIPL is a Mumbai-based publishing company that was started in the year 1999. The company’s first magazine Man’s World was launched in February 2002 as India’s first  men’s luxury lifestyle magazine . MIPL’s other major publication is Rolling Stone I...

  Advertising is a field of the business unlike any other. It is one of the chief divisions of any industry that ensures a brand’s relevance in the corporate setting. It is an exponentially expanding field with constant opportunities for success, especially for women. The key element for  success in advertising  is communication, and women are often considered to be better communicators in a social environment. If you are a woman and are unsure if you want to start your career in advertising, then here are five enticing reasons to consider that leap.     An In-demand Profession :  The advertising industry is unique when it comes to its functioning as it is an integral part of any industry that sells products and services. It is an essential wheel that ensures the presence of a brand in the public’s eyes. The importance that advertising holds in the market has made it a very alluring career option. With such a fast-growing economy,  advertising  jo...