Sajan Raj Kurup Blogs

  Advertisers  have always found new ways and mediums to reach their intended audience. It is important to find the right method in which your message is conveyed to your audience. Whether it be billboards for your movies or small pamphlets for your local restaurants, how you reach your audience impacts your overall reach. Especially with the   digital era  we live in today, brands are constantly finding new and innovative methods of content delivery. Although we are making strides towards new platforms, Television has always been and is the world’s favorite video platform. Television has been remarkably resilient to the changing nature of  content consumption .  Despite the emergence of online video platforms such as YouTube and Netflix, TV remains steadfast around the globe. TV continues to be at the top as it remains the most trusted form of advertising, viewers are more likely to trust the  advertisements   they see on TV as compared to the ones they see on online platforms.   Bran

  Adman Sajan Raj Kurup is quite possibly the most sought-after and talked-about person in the  creative industry  in India today. Founder and Creative Chairman of  Creativeland  Asia (CLA), Kurup works with some of India’s most famous multinational brands to help them communicate their product to their users. Some of his clients include names like Parle  Agro , Mercedes, Hippo, Amazon, Cafe Coffee Day, Kalpataru, and Taj just to name a few. With over 14 years of experience and a huge roster of famous and iconic  Ad campaigns  under his belt, he has elevated the status of his clients through his work. Here are some of Sajan Raj Kurup’s  B est Ad campaigns .     Audi:  When Audi India wanted to launch their brand new Audi A8 series, their premium luxury sedan model in India, the job fell to Kurup and his team at CLA. The brand wanted to showcase premium comfort and details with their new sedan and CLA was right on the mark with their 90 second  Ad spot . The Ad shows a man floating in t