Sajan Raj Kurup Blogs

Founder and Creative Chairman of  Creativeland  Asia, Sajan Raj Kurup is one of the most discussed and elusive creative heads in the industry. With well over 200 employees and 14 years of experience,  Creativeland  Asia’s clientele comprises names like Mercedes, Kalpataru, Micromax,  Cinthol , Dominos, and several brands from Godrej.   Kurup’s dedication and uncompromising nature have brought the company many multinational and high-profile clients, but the agency wasn’t always on top of the world. His underdog story will surely be an  inspiration   to  you. In  March of 2007,  Sajan Kurup  started the company in his dining room with no more than 4 people. Their goal was simple, to provide brands with  design solutions  to build energetic and driven relationships with their customers.    Humble beginnings it was for Kurup and his team, and the road had a tough trudge. Despite industry pressure and trends, Kur...

Sajan  Raj  Kurup  is an Indian  entrepreneur  and  businessman . He is the Founder and Creative Chairman of the  Advertising Agency ,  Creativeland  Asia (CLA).  Kurup  and his team at CLA aim to provide their clients with  creative  and  innovative  marketing solutions. It is now one of the most sought-after advertising agencies in India.   Sajan  Raj  Kurup  has made many strides in the  creative industry  since CLA’s inception.  Kurup  has garnered and provided services for several multinational brands such as Godrej, Audi, Mercedes Benz, Frooti, Appy Fizz, and Taj just to name a few. His success has been ever-expanding, but like all things in life, his  journey  in the industry started small.   Sajan Raj  Kurup   attended Xavier’s college and  graduated  with an honors degree in Mathematical Economics and later dropped out of business...

  The  advertising industry  is a constant flux. Whether it’s the changing perception of the consumers or the changing mediums, advertisers have had to constantly adapt. Just this last decade as  social media  has taken over our lives,  digital marketing  came to the forefront as the decisive medium for advertising. The internet has brought methods of communication we didn’t think possible 10 years ago, data collection and management allow advertisers to understand their customers better, and has fundamentally altered the relationship between an advertiser and their consumers. Shifts in the industry are no surprise as brands try to stay on the cutting edge of the  future of advertising . There is no guarantee of how the next decade or even the next five years of the industry will shape up but following trends in the market can give us an idea of what the trajectory of advertising will be.    The biggest change we have been seeing and we ...