Sajan Raj Kurup: The Life story of the Indian creative genius

Sajan Raj Kurup is an Indian entrepreneur and businessman. He is the Founder and Creative Chairman of the Advertising Agency, Creativeland Asia (CLA). Kurup and his team at CLA aim to provide their clients with creative and innovative marketing solutions. It is now one of the most sought-after advertising agencies in India. 

Sajan Raj Kurup has made many strides in the creative industry since CLA’s inception. Kurup has garnered and provided services for several multinational brands such as Godrej, Audi, Mercedes Benz, Frooti, Appy Fizz, and Taj just to name a few. His success has been ever-expanding, but like all things in life, his journey in the industry started small. 

Sajan Raj Kurup attended Xavier’s college and graduated with an honors degree in Mathematical Economics and later dropped out of business school to opt for a career in creativity. Kurup’s interests in creativity and design bloomed at a very early age in the campuses of the National Institute of Design (NID). Kurup grew up with his father who worked for NID and stayed on the campus. Kurup never studied at the campus but staying in a community of design and creativity, molded him to be the person he is today. The campus provided him with knowledge and insights about aesthetics, design, and innovation. All of these qualities allowed him to shape his career in creativity. 

He started his career in 1996 and worked as a Senior Copywriter at the DDB Mudra Group before moving on to work as a Creative Director at Leo Burnett, Lowe Lintas, and Grey Worldwide. In 2007 Kurup finally made the decision of starting his own company. With four of his colleagues from Grey Worldwide, Kurup started Creativeland Asia from his living room dining table. A huge risk at the time, Creativeland Asia strived to be a platform for creativity and innovation. Their goal was to provide their clients with solutions that create strong and proactive relations between the brand and the users. Starting off as just an advertising agency, CLA’s activities now range from branding, design, licensing to film production, digital media, and event management. 

Kurup’s huge success in the industry stems from the uncompromising beliefs and the lifestyle he follows for creativity. His personal life beliefs in creative thinking come from his love for history, religion, and the study of ancient cultures. He loves to study the psychologies of the human mind to better understand people’s thinking about his products. He practices Bach flower therapy and counsels people with psychosomatic disorders. He is a very spiritual person and loves to spend his time practicing yoga, chantings, and meditation. 

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