A Look at Sajan Raj Kurup’s Award-winning Advertisements

Creativeland Asia (CLA) is one of India’s most awarded and recognized advertising agencies with several multinational clients. They serve brands like Audi, Hippo, Cinthol, Frooti, and Godrej just to name a few. Founder and Creative Chairman, Sajan Raj Kurup believes in creativity above all else. His goal is to provide his clients with a creative and innovative platform on which they can build a lasting and proactive relationship with their customers. CLA’s activities involve advertising, brand management, film production, digital media, and even brand incubation. Since founding CLA in 2007, Sajan Raj Kurup has consistently pushed out great campaigns for their clients, winning them countless awards along the way. Here is a look at some of the Advertising campaigns CLA produced and the awards they won.  

Hippo - Plan-T  

  • Campaign Digital Media Awards 2011 - Gold in Best Loyalty Campaign, Gold in Media Innovation, and Gold in Best Social Media Strategy 

  • Cannes 2011 - Best use of Technology winner 

  • Goafest 2011 - Best Creative use of Social Media winner 

 

In 2010, the wheat-based baked chips brand Hippo was launched in India. With a successful launch in a market populated with fried chips, Hippo managed to break through the norm and establish its presence. However, the newly found brand found it hard to keep up with its competition as the nascent sales and distribution system found it challenging to keep track of stock. The 400,000 stores across India were slow to resupply their stock and the brand’s reputation was in peril. To solve this problem, CLA proposed an Ad campaign called ‘Plant-T’. Plan-T asked Hippo’s followers on Twitter to tweet whenever they couldn’t find the snack in their local stores. The move proved to be successful as tweets flooded in across 50 cities, which were then collected and analyzed to relay the information to the respective distributors. With this information, Hippo managed to resupply their stores within hours of a tweet, and overall sales were increased by 76%. 

 

Audi - A8L 3D Campaign  

  • Spike ASIA 2011 - Grand Prix in the Best Media Category 

  • Goafest 2012 - Grand Prix award, a Gold, and a Silver award 

  • Campaign Digital Media Awards 2011 - Gold in the Automotive category, Silver in Online Advertising, and Silver in Best Integrated category 

  • Effie 2011 - Bronze in Consumer Durables category 

 

For Audi’s launch of the A8L, a luxury and premium sedan, CLA went 3D. The A8 is a premium sedan and looks to promote comfortable and luxury features. It’s an “experience”, Audi says, and to visualize this experience CLA opted to use CGI to great effect in their ad. CLA designed a 90-second video ad, which starts with a man standing in an empty space, he takes a deep, relaxing breath before he is flung into the air. As the man slowly floats in mid-air, the CGI elements start. The luxurious A8 starts to slowly assemble around the man as a seat catches him. He looks around at every mesmerizing detail, the door handles, ac vents, seat covers, all assemble around him as he enjoys the experience. The assembled car then gains weight while in the air and drops to the ground as the suspension system bears the force. The man then breathes out and the film ends with the tagline ‘The Advanced State of Mind’. 

 

Frooti - The Magic of Frooti 

  • Asia Pacific Advertising Festival (ADFEST) 2014 - Bronze in Film Craft Lotus (Directing), Gold in Film Craft Lotus (Original Music Score) 

  • Goafest 2011 - Silver in Film (Food and Beverages), Integrated Bronze (Food and Beverages) 

 

In 2013 Frooti grabbed Bollywood superstar Shahrukh Khan for their upcoming ad campaign. The campaign named ‘The Magic of Frooti’ aimed to mesmerize their viewers with the fresh and juicy mangoes of Frooti. So CLA crafted a TVC featuring Shahrukh drinking Frooti as onlookers are irresistibly mesmerized. The ad starts just after a football practice game and sees Shahrukh guzzling down a bottle of Frooti. We then cut to a group of little kids desiring the mango drink. The kids drool uncontrollably at the thought of drinking a Frooti as Shahrukh finishes the whole bottle by himself, he looks back at the group, who we find out are actually adults staring at him with child-like innocence. Shahrukh’s “What?” finally breaks their spell and they get back to what they were doing before. The ad ends with two actual kids laughing at the group from a distance as they see the whole thing unravel. The entire shot is held together by the ever enchanting score and jingle of  Frooti.  

Location: India

Comments

Post a Comment

Popular posts from this blog

Five reasons why Advertising is an Amazing Career for Women

Image
  Advertising is a field of the business unlike any other. It is one of the chief divisions of any industry that ensures a brand’s relevance in the corporate setting. It is an exponentially expanding field with constant opportunities for success, especially for women. The key element for  success in advertising  is communication, and women are often considered to be better communicators in a social environment. If you are a woman and are unsure if you want to start your career in advertising, then here are five enticing reasons to consider that leap.     An In-demand Profession :  The advertising industry is unique when it comes to its functioning as it is an integral part of any industry that sells products and services. It is an essential wheel that ensures the presence of a brand in the public’s eyes. The importance that advertising holds in the market has made it a very alluring career option. With such a fast-growing economy,  advertising  job s for women  are continually increasi
Read more

Sajan Raj Kurup wants to motivate young talent in the advertising industry

Image
The art of conveying a message to the masses is called Advertising. It is one of the chief divisions of any industry, ensuring the brand’s influence and competitiveness in the corporate setting. In today’s rapidly growing Indian economy, a  career in advertising  is highly lucrative and extremely competitive. If you are an enthusiastic, independent, and optimistic type of person, you will feel right at home in the  advertising industry .    In recent years the focus of advertisers has greatly moved to cater to the youth. 60% of the population of India is under the age of 30 and roughly half of the Asian population is in that group. This statistic hasn’t changed for about a decade now and doesn’t seem to be changing anytime soon. More than the statistic, it’s a mindset. The world is getting younger through the internet. Brands and companies are morphing their traditional methods to better suit the current environment and to be creative is to be current.   One such company promoting its
Read more

Sajan Raj Kurup’s top 5 Ad Campaigns

  Adman Sajan Raj Kurup is quite possibly the most sought-after and talked-about person in the  creative industry  in India today. Founder and Creative Chairman of  Creativeland  Asia (CLA), Kurup works with some of India’s most famous multinational brands to help them communicate their product to their users. Some of his clients include names like Parle  Agro , Mercedes, Hippo, Amazon, Cafe Coffee Day, Kalpataru, and Taj just to name a few. With over 14 years of experience and a huge roster of famous and iconic  Ad campaigns  under his belt, he has elevated the status of his clients through his work. Here are some of Sajan Raj Kurup’s  B est Ad campaigns .     Audi:  When Audi India wanted to launch their brand new Audi A8 series, their premium luxury sedan model in India, the job fell to Kurup and his team at CLA. The brand wanted to showcase premium comfort and details with their new sedan and CLA was right on the mark with their 90 second  Ad spot . The Ad shows a man floating in t
Read more